Friday week ago – 16th October – I got surprise. I was tagged in a Facebook post with a quick snap of my photo on the Channel 7 Melbourne News broadcast.
Edit – 2pm on 29th October
I received a phone call today, 6 hours after sharing this story via social media. Simon, from Channel 7 Melbourne, apologised for this mistake and advised me this photo was submitted by someone else. When I pressed for who, Simon didn’t know as there was too much data to sort through. Simon indicated that they would continue to look through the data, and I’m now waiting to find out who submitted this photo. After asking for an ETA, Simon advised me he’d ‘try call tomorrow’ (Friday).
To be honest, we’re talking about 8 nights of photos to go back. This would have been 1 night back had they responded to my initial request, but now it’s 8. The fact they have too much data to go through feels unusual, so I am eagerly waiting Simon’s response.
I had no idea they were using it; they never asked, and they didn’t even let me know. The only reason I knew was because a friend of mine happened to catch it and let me know.
When it comes to my photos, they sometimes ‘do the rounds’ and get picked up, both with and without consent. I advised Channel 7 the Monday after the broadcast. They emailed me that Friday with a “we’ll be in touch”. 10 days after letting them know, I’ve had enough of trying to do this quietly.
So what happened?
On Friday morning, October 16, I had an early start to the day. I was meeting up with some Instagram buddies to head out for a sunrise shoot and meet face-to-face. That morning, I put it up on Twitter, Instagram & Facebook. Here’s the tweet, with a notable favourite…
Contact with Channel 7
On the following Monday (Oct 19th) morning, I reached out to Channel 7 via a direct Facebook message and asked what happened. From what I can tell, there’s a few potential scenarios:
- Someone submitted the photo on my behalf, and without my permission. It’s possible…
- As part of the Twitter / Instagram terms of service, they have a legal arrangement with Channel 7 granting usage. I don’t believe this to be the case.
- Jane Bunn raised this with the News Team, and they then used it without my permission.
Just to be clear…
Channel 7 did put my name on the photo during broadcast. Crediting, though, is not permission. That’s akin to me crediting Disney when sharing Mickey Mouse material; Disney wound’t stand for it because I am breaching their copyright. And that’s what has happened here.
Does this even matter?
Some would say not, and that I should appreciate the exposure (yes, I get that a fair bit!). In my opinion, and when you’re in my position, it’s my right to care as it’s my photo used without my permission. That’s what really pisses me off; they should have asked! Making this type of creation isn’t easy and it’s a process that has taken years to refine. I mean, for them to just ‘take it’ isn’t right.
Not only that – how do they actually source any of their photos? I mean, now I wonder if anyone actually sends them in, of if they just pluck things away at their choosing!
All that said, photography isn’t my business. I haven’t made this a professional pursuit, because I value my motivations. I do this stuff for the love of it, and to be honest, the feedback I get is really humbling and encouraging. In the past, I’ve used my photography for charity fundraising. I love giving prints as gifts for friends and family. And I frequently let other artists and students use my work. But it’s not about money.
And in over 10 days…
I’m yet to get any response of substance. I’m really disappointed the Channel 7 News team haven’t reached out to me with any explanation. Brett from the Channel 7 social team has been really helpful, and checked in to follow up, but he’s done what he can.
I want Channel 7 to put something on the table as an apology and acceptance they have done the wrong thing. Like I said, this isn’t my business, and I didn’t create the situation. But I want them to fix it.
And if you didn’t know… What should have happened?
In 2014 I managed to get a photo of Russian space junk burning through the sky in dramatic fashion. It was pretty exciting to be honest, and I was approach from ABC Australia, FOX, CNN, and many more requesting permission to use it. Check out CCN and the video: http://edition.cnn.com/2014/07/11/world/asia/australia-fireball-soyuz/. To the surprise of some, I was more than happy for people to use it. Some thought I should have tried to cash in on the photo, but that’s just not me. I was okay for people to use it on request, and I didn’t say no once. In fact, the real highlight was Scienceworks using it for their Planetarium – I honestly find it awesome that I’ve got something that helps get people excited about space and science.
The key to this space junk example is I was asked for permission. The reason people ask for permission is mostly legal; a major broadcaster should understand copyright, and the nature of copyright is such that it’s implied. Whoever creates it, owns it. That’s it.